For law firms
MatterRenew revives your firm’s old enquiries and cold leads with automated SMS follow-up – and books them straight into your diary. Without anyone on your team making a single call.
Built for consumer-facing firms · No call centre · Results in 7 days
Amy Reed
Commercial Lawyer & Founder
The quiet leak
Old enquiries, unconverted consults, leads that never picked up the phone. Chasing them by hand is nobody’s job – so it never gets done, and the revenue quietly walks out the door.
70–90%
of enquiries never convert
Most people who contact a firm go quiet. They sit in your system as a sunk cost – paid for, then forgotten.
16×
dialled, then written off
Intake calls a lead a handful of times, gets voicemail, and gives up. The lead isn't dead – the follow-up is.
$0
recovered from doing nothing
Every quarter that list grows. Competitors are one text away from the matters you already paid to generate.
How it works
No new software for your team to learn. No closers, no call centre. Just conversations that turn a forgotten list into booked matters.
No tech setup, no migration. You upload your old enquiries and leads sitting in your CRM (your data is yours) – we handle the rest.
Each message is personal and contextual – never bulk-blasted. It opens with a humble nudge, qualifies interest, and keeps it human.
Interested prospects are qualified and scheduled automatically against a real, named person at your firm. You just show up to the consult.
See it in action
Not a blast. Not a robot. A natural, one-to-one SMS that opens with a humble nudge, qualifies the matter, and reads like a real person from your firm.
The lead replies because it feels human – and books straight into your calendar. No one on your team picked up the phone.
Proof
$98K
in fees from enquiries the firm had written off
A compensation firm handed over 467 cold leads – old enquiries its intake team had chased and given up on. 103 asked for an instant callback. 93 booked consultations. Even at a conservative 25% close rate, that’s $98K in fees from a list collecting dust.
467
old enquiries reactivated
103
asked for a callback
93
consults booked
$98K
in recovered fees
Legal fees run into the thousands. So even a handful of revived enquiries covers an entire reactivation campaign many times over – the maths works in your favour from the first booking.
People enquire with several firms, then go quiet – busy, nervous, or waiting on a decision. A warm SMS weeks later reaches them exactly when they're finally ready to act.
Reception calls a new enquiry a few times, gets voicemail, and moves on. The follow-up that actually books the consult never happens. This is that follow-up – done for you.
Beyond legal, the same system has generated $600K+ in 90 days for other lead-reliant businesses – delivered with our reactivation partner, Evara. Your numbers will depend on the size and value of your list.
Revenue calculator
Move the sliders to your firm’s numbers and see the fees sitting in the list you already have.
What one new matter is worth to the firm
Our campaigns average 41% – industry avg is 8%
Of those who reply, how many book a consult?
Of those who book a consult, how many become a client?
Estimated Revenue Unlocked
● Untapped fees$99,000
An illustration, not a guarantee – your numbers depend on the size and value of your list. The 41% reply rate reflects results delivered with our partner, Evara.
What we run for you
Start with reactivation to pull revenue from the list you already have – then plug the leaks that lose tomorrow’s enquiries.
Your core engine. AI strikes up natural SMS conversations with every cold lead and old enquiry – turning a forgotten list into a five- or six-figure pipeline of booked consults.
The first firm to respond wins. New enquiries get a personal reply in under 60 seconds, 24/7 – qualified and booked before a competitor even sees the notification.
Every enquiry after 5pm is one your competitor gets on Monday. AI qualifies and books evening and weekend enquiries while you rest – so your diary is full before the week starts.
Your reputation is your most valuable sales tool. AI responds to every Google review in your firm's voice, 24/7 – turning your profile into a trust-building machine.
Who you’re partnering with
I’m Amy Reed – a Commercial Lawyer and founder of MatterRenew, and Evara’s strategic partner for the legal sector. I’ve sat where you sit: watching good enquiries go cold because chasing them down was never quite anyone’s job.
Because I know how firms actually run – intake, conflicts, the way a sensitive matter needs to be handled – I make sure the follow-up sounds like your firm, not a call centre. And I’m not here to sell you software and disappear: MatterRenew only wins when your firm books real consultations from leads you’d already paid for. Your result is my result.
“Most agencies chase the new. We revive the forgotten.”
Your reactivation partner
Amy partners with Evara’s founders, Danielle and Sheree, who build and run the AI SMS reactivation systems. Their campaigns have generated $500K+ across lead-reliant industries – now brought to law firms through MatterRenew.
Danielle Evaland
Co-founder, Evara
Sheree Evaland
Co-founder, Evara
No risk to your firm
It’s entirely performance-based. We run the reactivation, the AI books consults into your diary, and you only pay for the results we actually deliver – never for retainers, activity, or promises.
Watch the 5-minute walkthrough, tell me about your firm, and I’ll show you exactly what a reactivation campaign could pull from your list.